Case Study:

Perfect Gym

case study Perfect Gym by Fast forward Solutions

Client profile

Perfect Gym is a rapidly growing SaaS company that has been providing comprehensive software for managing fitness clubs, gyms, swimming pools and sports facilities since 2009. Its solutions are used by more than 1,000 clubs in 55 countries around the world - from local facilities to large chains such as Fitness First, Go24 Fitness and Gold's Gym.

In 2020, the company needed to strengthen its sales team with a Head of Sales to support the CEO in building and scaling its international sales strategy.

Challenge

Perfect Gym tried to recruit on its own, but the available candidates did not meet the company's expectations. Key requirements included:

  • Experience in scaling SaaS sales in foreign markets,

  • The ability to work with data and build a sales strategy based on KPIs,

  • Leadership competencies - supporting, developing and managing a sales team,

  • Fit with Perfect Gym's organizational culture.

The company turned to Fast Forward Solutions for support in sourcing a suitable candidate.

Our approach

We began with a series of meetings with Perfect Gym's CEO and HR department to get a good understanding of the challenges, organizational culture and core competencies required for the position.

Process steps:

  • Candidate Profile Definition - Experienced SaaS sales manager with success in scaling internationally.

  • Market mapping - analysis of Polish and European SaaS companies that could have been the source of relevant sales leaders.

  • Sourcing strategy - direct search using LinkedIn Recruiter and our own candidate database.

  • Communication with candidates - targeted recruitment campaign with personalized email sequences.

The challenge was to reach candidates with the unique competencies of scaling SaaS sales, who are rarely actively looking for work.

Effects

Thanks to a quick and precise process, the board met with all the recommended individuals and hired a candidate perfectly suited to the company's needs.

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Number of candidates in the funnel

Number of candidates presented by FFS

Number of candidates hired

Project duration in months

CLIENT OPINION

I am pleased to recommend Fast Forward Solutions as a recruitment partner. We cooperated on a Head of Sales recruitment project and I am impressed with their professionalism and effectiveness in the process of finding the right candidate. Fast Forward Solutions performed a very good qualification of candidates, which is a significant advantage in sales positions. The candidates were perfectly matched to our requirements. Their quick response and excellent communication were invaluable throughout the process.

Sebastian Szałachowski

CEO , Perfect Gym

Summary

This case study shows that even for such demanding positions as Head of Sales in SaaS, with the right methodology and an in-depth understanding of the customer's needs, it is possible to find and hire a leader who is making a real contribution to scaling the business in international markets in just a month.

👉 Do you have a similar challenge? Contact Fast Forward Solutions - we can help you recruit the best sales leaders and SaaS managers.

Are you looking for the best candidates on the market? 🚀 Contact us now!

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