Case Study:
Perfect Gym
Customer Profile
Perfect Gym is a rapidly growing company that offers comprehensive software solutions in the field of fitness club management. Their innovative software enables fitness clubs, gyms, swimming pools and other sports facilities to be managed more efficiently and flexibly. Perfect Gym has been in business since 2009 and serves more than 1,000 fitness clubs in 55 countries around the world. Their clients range from small, local fitness clubs to large fitness chains such as Fitness First, Go24 Fitness and Gold's Gym. In this case study, we will describe the Head of Sales recruitment process.
Challenge
Perfect Gym needed an experienced Head of Sales who could develop a sales strategy and support the CEO in sales management. The company tried to source candidates on its own, but found that they did not meet the company's requirements. Perfect Gym contacted Fast Forward Solutions for help in finding a suitable candidate.
Action strategy and recruitment process
FFS met with the Board of Directors and Perfect Gym's HR department to get a thorough understanding of the challenges facing the company, its future head of sales, and to learn more about the company's culture. Being after the interview with both the Board and the head of HR, we knew who we were looking for. The requirements were very specific: an experienced manager scaling SaaS solutions mainly abroad, working on data and being a manager who supports and builds his team.
We started our work with:
Preparing the profile of the ideal candidate
Mapping the Polish market of companies that could have experienced SaaS company sales managers who would find themselves in Perfect Gym's organizational culture
Develop a sourcing strategy
Develop and implement a communication strategy with candidates
Our sourcing strategy was based on reaching out to candidates using the Direct Search methodology identified through the Linkedin Professional Recruiter tool, and searching them in our unique candidate database in the Head of Sales category created through the most modern recruitment tools available on the market today. We then prepared a recruitment campaign with specific parameters and an email sequence. The challenge was to reach candidates who are thinking about a job change and at the same time have the UNIQUE competencies of scaling sales in a SaaS company matching Perfect Gym's organizational culture.
Effects
Within 1 month, we provided 7 profiles, in our opinion the most fitting candidates who could use their experience to help scale Perfect Gym's business. The company met with all the candidates we presented and selected the candidate who was the best fit for the profile. The management of Perfect Gym and the candidate recommended by FFS are very satisfied with the cooperation undertaken, and we are glad that we could contribute to the rapid growth of the Polish start-up and complete the Head of Sales recruitment process.
Number of candidates in the funnel
Number of candidates presented by FFS
Number of candidates hired
Project duration in months
CUSTOMER OPINION
I am pleased to recommend Fast Forward Solutions as a recruitment partner. We worked together on a recruitment project for a Head of Sales position and I am impressed with their professionalism and efficiency in finding the right candidate. Fast Forward Solutions did a very good job of qualifying candidates which in sales positions is a significant asset. The candidates, were a perfect match to our requirements. Their quick response and excellent communication were invaluable throughout the process.