Case Study:

Head of IT/E-Commerce for Avenir Medical

Client profile

Avenir Medical is a company whose mission is to provide the highest quality products and services to improve vision. Its business is based on three pillars: Retail, Online/E-Commerce and Brands. It is one of the brands that is not afraid to invest in modern solutions and educate the market, in an area where many traditional optical shops have shunned innovation.

In 2020, Avenir Medical decided to strengthen its management team by hiring a Head of IT/E-Commerce, responsible for further developing the company's online sales and technological transformation.

Challenge

The company started the recruitment process on its own and even found the "perfect candidate." However, the candidate declined the offer, accepting a counteroffer from his current employer. This experience showed how difficult it can be to recruit an expert for such a strategic position.

Key challenges included:

  • Acquire an IT/E-Commerce leader with experience in large, fast-growing online companies,

  • Rivalry with counteroffers - top candidates had strong ties to their employers,

  • time - Avenir needed a quick solution so as not to stall business growth.

The company decided to entrust this process to the Fast Forward Solutions team.

Our approach

We began the recruitment process by carefully defining the process and preparing transparent communications for candidates to ensure the candidate experience and professional image of Avenir Medical.

Key Activities:

  • Define the profile of the ideal candidate - a leader with experience in technology management and e-commerce.

  • Market mapping - identifying IT/E-Commerce managers in companies with a turnover of more than PLN 100 million.

  • Direct Search and ATS - a combination of active search for passive candidates and selection of active candidates with the support of ATS.

  • Assessment and selection - interviews with candidates combined with technical and strategic assessment.

  • Management consulting - convincing the client to meet with a candidate whose potential was not obvious from the resume, but who demonstrated unique leadership and technological competencies in the interview.

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Effects

Within 14 days, we delivered 8 candidates from the best growing E-Commerce businesses in Poland, precisely defining the expectations and requirements for the position. Avenir Medical offered a job offer to our candidate from an E-Commerce company with a turnover of PLN 200M per year. Unfortunately, the candidate did not accept Avenir's offer due to a counteroffer from his current employer. As a result, the process had to start from the beginning. After 7 consecutive days, we presented the client with a candidate who we felt was a better fit than the first candidate. To our surprise, Avenir did not want to meet with the candidate.

Since we were confident in the competence of the candidate we recommended, we decided to convince the Board to meet with him. After the meeting, it turned out that the Board offered an offer to the initially rejected candidate, who did not have a perfectly prepared resume but was an expert in the area of technology and management of the E-Commerce department. After a few months, we know that he turned out to be a change leader who brought Avenir's E-Commerce business into new areas in terms of revenue and technology. We are pleased that we were able to convince the Board of Directors of our candidate, who is one of the top performers in the Company. This is how we completed the Head of IT recruitment.

CLIENT OPINION

Fast Forward Solutions, as a recruitment agency, understood our business needs and organizational culture very well and delivered the right candidates in a quick and efficient manner.

In cooperation with STF, a very strong determination to find candidates who will fit the company's needs is evident. This is a definite plus, and I can without hesitation recommend the support of the STF team in recruitment processes in the IT/E-Commerce areas

Marcin Słomski

Managing Partner, Private Venture Partners, Avenir Medical

Summary

This case study shows that even if the first candidate rejects a job offer, the recruitment agency's professional approach and determination make it possible to find an even better fit. Thanks to Fast Forward Solutions' quick response and advice, Avenir Medical gained a leader who transformed the e-commerce department and strengthened the company's position in the market.

👉 Have a similar challenge? Contact Fast Forward Solutions - we'll help you find leaders in IT, e-commerce and digital transformation.

Are you looking for the best candidates on the market? 🚀 Contact us now!

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