Case Study:

Doxy Chain

Client profile

DoxyChain is an innovative Polish startup, a pioneer in the area of DLT DMS (Distributed Ledger Technology Document Management Systems). The company provides the first, most cost-effective, modular blockchain infrastructure for document management.

DoxyChain's solutions rely on smart contracts and APIs to integrate with major enterprise applications and other blockchains. This allows organizations to securely manage documents using the network effect of the blockchain.

The startup is described as a bridge between Web 2.0 and Web 3.0, enabling companies to transform themselves in weeks rather than years. DoxyChain, being backed by VC fund Level2 Ventures, was in a rapid growth phase and needed a leader to accelerate the commercialization of the technology.

Challenge

Until working with Fast Forward Solutions, sales were handled directly by DoxyChain's CEO. As the company grew and investor expectations grew, it became clear that a person was needed:

  • Will assume responsibility for developing and implementing sales strategies,

  • Will build a sales team from scratch and train it,

  • will ease the burden on the CEO, allowing him to focus on products, technology and investor relations,

  • will bring to the organization experience gained in both startups and large corporate structures.

DoxyChain previously tried to recruit on its own, posting ads on job portals. The problem was that none of the candidates met the criteria - they either lacked strategic competence or didn't fit into the fast, flexible culture of the startup.

At the end of 2021, management, together with the board of directors (Level2 Ventures), decided to draw on the experience of Fast Forward Solutions.

Our Approach - Executive Search

1. workshops with the customer

We started the process with meetings with management and investors. We wanted full understanding:

  • What are DoxyChain's sales and growth targets in the coming quarters,

  • What challenges a startup faces in the commercialization phase,

  • What kind of organizational culture the company represents and what type of personality the future sales leader will best fit into.

Even after the first interviews, we knew that we needed a candidate with "two faces": startup flexibility and corporate discipline in building sales processes.

2. market mapping

  • We focused on the Warsaw market and surrounding areas, where there were many experienced sales executives in SaaS and B2B technologies.

  • We mapped dozens of companies that could be a natural source of candidates - from SaaS scale-ups to large technology corporations.

3. direct search and sourcing

  • We used LinkedIn Recruiter and our proprietary candidate database at the Head of Sales/Commercial Director level.

  • We used a direct search methodology, reaching out to people who were not actively looking for work, but who may have been open to interviews.

  • In parallel, we prepared a dedicated recruitment campaign with personalized e-mail sequences.

4 Selection and evaluation of candidates

  • We identified 45 candidates in the recruitment funnel.

  • After the initial selection, we held 8 interviews, focusing not only on sales performance, but also on cultural fit and potential to work in a startup environment.

  • DoxyChain's board of directors received 4 final candidates in the first week of the project's launch.

5. consulting and finalization

During the process, we acted not only as recruiters, but also as strategic advisors. We helped management and the board of directors assess not only the candidates' "hard" performance, but also their leadership style, motivation and ability to work in a rapidly changing environment.

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Effects

With this recruitment, DoxyChain has attracted a sales leader who:

  • assumed responsibility for building and implementing the commercialization strategy,

  • relieved the CEO of the burden of sales management,

  • brought professional sales processes with corporate experience into the organization,

  • has proven effective in a short period of time, delivering results above investors' expectations.

Number of candidates in the funnel

Number of interviews conducted

Number of candidates hired

Project duration in months

CLIENT OPINION

Tomasz from FFS is a professional in his field, the availability of quality professionals in such a short time is really impressive. With Tomasz we were looking for a person for the position of Head of Sales, Tomasz prepared candidates meeting our requirements within a week, and we as DoxyChain team had the comfort of being able to choose from the very best. I would definitely recommend working with Tomasz, he is a person who works closely with the client, gets involved and makes sure that the client is satisfied.

Gabriel Dymowski

CEO , DoxyChain

Summary

Recruiting a Head of Sales for DoxyChain proves that even for technology startups with niche, innovative offerings, a professional executive search process can find a leader in as little as two weeks who not only fits culturally, but also delivers results right away.

👉 If your company is facing the challenge of building sales from the ground up or scaling into new markets, contact Fast Forward Solutions - we can help you get the leadership you need to realistically accelerate your growth.

Are you looking for the best candidates on the market? 🚀 Contact us now!

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