How Fast Forward Solutions found a modern Head of Sales for RED Global in 3 weeks

1. customer background

Client: RED Global - an international organization operating in the field of technology, consulting and services for the IT sector (confidential project).
Industry: Tech & Consulting Services
Stage of development: A well-established company in the market, in the phase of restructuring and modernization of the sales department.
Location: Europe

RED Global is an organization with strong sales structures that in recent years has embarked on a process of transformation - from a traditional, relational sales model toward a modern approach based on proactivity and scalable outbound.

The sales team needed a new leader - someone who would not only manage goals and relationships, but also actively support the development of the pipeline through cold calling, outbound outreach and operational involvement in the customer acquisition process.

The goal of the project was to find a Head of Sales who:

• will bring a fresh, modern approach to B2B sales,

• Can combine management with active prospecting,

• will fit into a culture of rapid action and openness to change,

• will inspire the team to a more dynamic, measured style of work.

2 Challenge

The project was extremely demanding - it involved the confidential replacement of the current Head of Sales.
This meant that the entire process had to be conducted with complete discretion, while maintaining high quality communication with the market.

The biggest challenge was not just finding candidates with managerial experience, but distinguishing those with a conservative, relational approach to sales from those who can be modern and proactive.

The Fast Forward Solutions team needed to identify a leader who:

• Has experience in active customer acquisition (cold calling, outreach, prospecting),

• Understands the importance of lead management and operational support for the sales team,

• Can combine strategic thinking with day-to-day commercial activities,

• fits into RED Global's dynamic organizational culture, avoiding the typical "corporate" style.

In addition, due to the confidential nature of the project, it was not possible to publish an announcement or communicate recruitment openly, which limited access to classic sources of candidates.

As a result, it was necessary to apply precision direct search, using AI and consultants' experience in analyzing sales profiles with a similar business model.

3. our approach

To meet the client's expectations and maintain full confidentiality, Fast Forward Solutions used a hybrid executive search recruitment model, combining the experience of consultants with the capabilities of AI tools (including Loxo AI).

Key Process Steps:

🔍 1 . Clarify the profile of the ideal candidate

Based on discussions with RED Global management, we defined that the ideal Head of Sales should:

• Combine strategic thinking skills with an operational approach to sales,

• Have experience in active outbound sales, not just account management,

• Be able to inspire and support the sales team in daily operations,

• Come from an organization with a modern sales style and a high activity culture.

🧭 2. Market mapping and candidate sourcing

We conducted extensive mapping of companies in the SaaS, digital, professional services and IT consulting industries - focusing on organizations that sell using outbound outreach and cold calling.
We used Loxo AI, LinkedIn Recruiter and FFS's own data for the analysis, which identified 113 potential candidates in a matter of days.

🤝 3. Direct contact and preselection

Instead of standard messaging, the FFS team conducted personalized interviews with candidates - verifying not only experience, but more importantly , leadership style, sales mindset and energy for action.
At this stage, we clearly separated candidates with a conservative approach from those who fit the modern RED Global model.

🧠 4. Candidate presentation and decision support

From more than a hundred candidates, we selected the 4 most matched profiles, which we presented to the client with an analysis of competencies, communication style and recommendations for further development of the sales team.

The process from the first brief to the acceptance of the candidate took just three weeks.

4. results and metrics

The project was a complete success - in just 3 weeks from the brief to the acceptance of the offer, the client hired a new Head of Sales who fits perfectly with the culture and ambitions of the organization.

5. result

The project was successful - the client hired a new Head of Sales, who brought a modern sales approach and a proactive attitude to customer acquisition to the organization.

The recruitment process confirmed that a well-defined profile and precise direct search make it possible to reach candidates ideally suited to the organization's culture and goals in a short period of time.

RED Global has gained a leader who:

• represents an active sales style - open to cold calling, outreach and "front line" work,

• Can combine strategic thinking with an operational approach to business,

• He brings fresh energy and understanding of modern methods of customer acquisition,

• and is culturally aligned with the pace and ambition of the organization.

For Fast Forward Solutions, the project was a validation of the effectiveness of our AI-supported executive search model, in which it is crucial to match the style of operation, not just the job title or industry.

Client feedback

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